Three Simple Questions to Help Your Change Initiative Succeed

Kimberly Douglas • August 18, 2019

What William Bridges, author of Managing Transitions, can teach us


Many of us are familiar with John Kotter's 8-step change model from his book, Leading Change . For those in the critical position of leading a change initiative, I would also like to recommend you consider reading William Bridges' book, Managing Transitions . He makes a compelling case for the "right brain" side of change.

Read his three thought-provoking questions below to learn more.

  • What is changing?
    Describe (and justify) the change clearly in a statement lasting no longer than one minute - without the use of jargon. "Sell the problem before you try to sell the solution."
  • What will actually be different because of the change?
    Understand what the changes will mean in behavioral terms (e.g. answering customer complaints in 24 hours), as well as structural (e.g. realigning sales teams by product instead of region).
  • Who's going to lose what?
    Get clear on what people are being asked to let go of, to give up - relationships, current methods, values, expectations. Be as specific as you can.
Contact me and together we will explore how to use the best thinking and best practices of change management gurus such as Kotter and Bridges to ensure the success of your next critical change initiative.

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