Myth #3:  The Lone Creative Genius. 

For example let’s take this fellow here – all alone it would appear in his lab.  Want want to take a guess as to who this inventor is?  (If you give up, look at the big lightbulb over his head for inspiration!)

 That’s right…Thomas Edison!

Many people think of him as a lone creative genius, but even he said “Genius is 1 % inspiration and 99%….(you fill in the blank)….perspiration.” 

Let’s just stop and think about that a moment.  Although in cartoons we might see something like a light bulb showing up over someone’s head or a bolt of lightning out of the blue – and boom a brilliant idea is born.  But that’s not how it works in real life.  You have to nurture a brand new idea.

He also said another great quote – that I absolutely love and think can be instructive for all of us… “Opportunity is missed by most people because it is dressed in overalls and looks like work.”

You might have thought that Edison worked alone —- developing all those patents, but that’s not the case. 

In fact he worked with a broad creative team.   Here they are in 1876 on the site of their industrial research laboratory in Menlo Park, Pennsylvania.   He called it “the invention factory” – because they were always working on several different inventions at any one time.  Together they were more creative than Edison could have possibly been on his own. Together they found success – and over 400 patents.

Just like on your team – each one of you have a critical role to play to bring out the best in your team. 

Because all of us are smarter than any of us.

One tool I use is brainwriting. This process taps into the unique perspective of each person and encourages them to build upon the ideas of others. The anonymity of the exercise along with its emphasis on stretching ideas further and further increases the odds of coming up with . . . well, odd and potentially novel solutions.

Let me walk you through how this exercise works, and you will see what I mean:

1. Give each member of the problem-solving team—ideally, four to six people—a blank sheet of paper.
2. On the top of the page, have them write an agreed upon problem statement. Then, ask them to draw vertical lines to separate the sheet of paper into three columns.
3. Set a timer for two minutes. Each participant should brainstorm three solutions, writing one in each column.
4. After the buzzer sounds, ask each person to draw a horizontal line under their solutions across the entire page. Then have them pass the sheet of paper to their left.
5. Now, set the timer for three minutes. Have the participants add to or build upon the existing suggestions by writing their own ideas underneath the original solutions.
6. At the end of three minutes, the papers should again be passed to the left. The process should be repeated as many times as there are people around the table. During each round, allow slightly more time since the addition of ideas makes it harder to think up new solutions.
7. When you’ve finished going around the table, post the sheets of paper on the wall so that each person can read the ideas. Ask them to write their initials beside the ones they think are most likely to solve the original problem. Better yet, see if they can combine ideas from one or more pages to generate an exponentially better idea.

I’ve found brainwriting to be ideal when people are afraid to voice their ideas or when one person is dominating the discussion. Brainwriting jumpstarts the flow of ideas and invites everyone into the problem-solving process. The resulting ideas are collaborative and creative—often leading directly to successful solutions.